The 24/7 Lifestyle founder Rory O’Keeffe is a a professional MMA fighter.
Born on the island of Jersey in the Channel Islands, Rory migrated with his family to New Zealand in 2001.
Having always displayed a natural sporting ability throughout his childhood and early adult life he began his journey in mixed martial arts in 2017 and went on to achieve an impressive amateur record (7-2) and claimed three titles along the way: the SFS Bantamweight, Australasian Bantamweight, and XFC Flyweight championships.
Rory’s success as an athlete is fuelled by his dedication, discipline, and a relentless pursuit of self-improvement. His own training regime is comprehensive, focusing on a wide range of skills required to excel in MMA. Through his own Personal Training business ROK FIT he has crafted training programs for his clients to optimise their agility, strength, and endurance.
In his own fight camps, Rory is deeply committed to strength and conditioning, which he incorporates into his routine to ensure he has the physical edge over his opponents.
Rory emphasises the importance of accountability and mental well-being as part of his holistic approach to fitness. Mindfulness and meditation are integral to his own routine, helping him manage the mental pressures that come with competing at a high level.
Rory is an advocate for balanced mental health, understanding that the mind is as crucial as the body in reaching peak performance.
Nutrition is a crucial pillar of Rory’s lifestyle. His attention to dietary choices is meticulous, aimed at fueling his body with the optimal balance of nutrients needed for recovery, energy, and overall health. Rest and recovery are also key components of his schedule, as he recognises the importance of allowing his body to recover fully in order to train at maximum capacity.
Rory’s commitment to health and fitness ultimately inspired him to establish The 24/7 Lifestyle which is aimed at helping others embrace a healthier and more disciplined way of life.
By sharing his principles on training, wellness, and mental resilience, he hopes to empower others to reach their potential, both in fitness and beyond.
Rory’s credentials include training at top MMA facilities, including the Shuriken Fight Centre in Auckland NZ and the Soma Fight Club in Bali where he draws on a wealth of diverse training experiences with other international athletes.
In founding this business Rory’s focus is to lead the path for others to embrace a more healthier conscious way of living.
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